New visual identity for les P'tits Mousses in Bettembourg

The P’tits Mousses crèche & day care center has just entrusted the redesign of its logo and graphic charter to Valérie Sayrignac Communications.

Emilie Mangeot, who took over les P’tits Mousses in 2018, called on the agency with the goal of infusing her brand with a fresh, modern feel. The crèche which welcomes children from 2 to 12 years old, wants to convey a reassuring and family-friendly image, to convince parents about the quality of the services offered.

A modern graphic approach

• A visual representing two smiling children with a buoy, in reference to the old logo. The color palette of blue, white and turquoise refers to the marine theme chosen.
• A ribbon with a text block composed of “Crèche & Foyer Les P’tits Mousses”, in a recognizable, modern and timeless sans serif typeface.
• A version of the logo where the ribbon is replaced with strings also exists, so that it can be used on all supports.